We can help you grow your business with a great range of marketing materials. Whether it’s leaflets, posters, postcards, outdoor banners, signage or any of the many devices available to you in your marketing push we can help you get on the right track.See below an exert from http://www.entrepreneur.com
Definition: The printed pieces, such as brochures, letterhead and business cards, you’ll use to market your business.
Every company needs “literature,” printed pieces that do a careful and well thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, business cards, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on.
With the increased availability of powerful desktop publishing systems and software, many companies decide to meet these needs internally. Resist this impulse. Your homegrown materials will betray their off-the-cuff origin to most of the people who read them. Appearance is reality in marketing, and you have to look as professional as you are. And no matter how creative you are, a commercial copywriter or graphic designer can vastly improve almost any materials created by an entrepreneur.
Here are some tips in dealing with the literature needs you’ll face as your company expands and grows:
Get a logo and stationery package designed professionally. Do this, and don’t change it for at least 10 years. Either hire an advertising agency to create it or a design studio/graphic artist. Don’t try this yourself, no matter how artistic you consider yourself. A professional artist will make sure your stationery materials reflect your corporate personality, while maintaining a clean and professional look. They will look good in color and in black and white; they’ll reproduce well in smaller sizes; they’ll fax clearly; and they’ll simply be more attractive than what you can expect to do yourself.
Learn the principles of solid graphic design. Understanding graphic design is a lifetime’s work, of course, but some reading and a sensitive eye can teach you a lot. Get hold of some graphic design books at a local bookstore and educate yourself. All your printed materials should follow fundamental design principles:
- Keep the look clean and simple. Don’t overload the reader visually. Use a graphic grid to align the different elements in an orderly fashion.
- Use heads and subheads to lead the reader. When the reader turns the page, where will he or she look? Use heads and subheads to provide scanning points to keep the reader moving along.
- Avoid too much type. Pages filled with writing are not appealing to the reader. Break up the copy with photos, illustrations, cartoons, charts and so on.
- Use white space. Avoid a crowded look, despite the temptation to make use of every inch of paper you are paying for. White space serves as a visual frame for the rest of the content on the page.
- Stay with standard formats unless you have a good reason not to. All of us have grown accustomed to the standard 8-1/2″ x 11″ format for print materials. Even our filing systems are made for things that size. If you go with an unusual size, your pieces may not lend themselves to being filed easily for reference.
- Put a caption with each photo. We all want to know what we are looking at. And a caption gives you the chance not just to identify your product but to remind the reader of the benefit.
- Use charts and graphs rather than tables. A brochure is a visual document. Use graphics to boost visual interest and make numbers meaningful.